Soap is NOT your hair's friend! Hair, unlike skin, is composed of dead tissue. The best we can do for it is to prevent its damage. Traditional soaps can be created with many beneficial ingredients, but manufacturers can never significantly alter the high pH and maintain adequate foaming. Most all skin types have no problem with this, as they have a natural higher acid balance which fluctuates rapidly. But human hair, with a pH of 3.5 or less, simply is not as resillient. Lye based soaps, with pHs in the 8 to 10 range, may be 10,000 to 1 million times more alkaline! Alkaline soaps cause the hair cuticle to lift and swell, making it vulnerable -- this is the theory by which we color hair. Toweling and brushing only add to the damage. Hair washed regularly with alkaline soap resembles wool, with a rough scaly surface. The longer the hair, the greater the damage. A new breed of extremely gentle, naturally derived surfactants now allow you to clean your hair without the harshness of alkaline soaps or the irritation caused by common synthetcs such as Sodium Laurel Sulphates. These cationic shampoos have a tendency to bind negatively charged hair follicles resulting in an immediate conditioning effect. We at Blue Feather have created such a vitamin fortified conditioning shampoo that gently cleans hair without damage. You will feel a difference the first time you use it! You may even find that you don't need a regular conditioner, but if you do, we make a wonderful daily conditioner to compliment our silky shampoo. Look for super-conditioning hair masks and solid pH balanced shampoo coming soon. Hair Silk Shampoo -- Clean, silky and wonderful is how your hair will feel after using Blue Feather's new Hair Silk Shampoo! Hair Silk Conditioner -- A wonderfully light conditioner that leaves your hair soft as silk with a fresh scent too.